13. Prejudices and Archetypes

Since our class is currently discussing archetypes, prototypes, and prejudices, I wanted to quickly review some of the prejudices and archetypes that exist.

  • Archetype is a Greek word meaning “original pattern, or model.”

Some colors have very strong archetypes.

  • Red: blood, sacrifice, passion; disorder.
  • Green: growth, hope, fertility.
  • Blue: highly positive; secure; tranquil; spiritual purity.
  • Black: darkness, chaos, mystery, the unknown, death, wisdom, evil, melancholy.
  • White: light, purity, innocence, timelessness; [negative: death, terror, supernatural]
  • Yellow: enlightenment, wisdom.

Considering that RED is my favorite color, I must be a passionate person, indeed.

Some symbols have archetypes, too.

  • Wise old Man: savior, redeemer, guru, representing knowledge, reflection, insight, wisdom, intuition, and morality.
  • Garden: paradise, innocence, unspoiled beauty.
  • Tree: denotes life of the cosmos; growth; proliferation; symbol of immortality; phallic symbol.
  • Desert: spiritual aridity; death; hopelessness.
  • Creation: All cultures believe the Cosmos was brought into existence by some Supernatural Being (or Beings).
  • Seasons:
  • Spring – rebirth; genre/comedy.
  • Summer – life; genre/romance.
  • Fall – death/dying; genre/tragedy.
  • Winter – without life/death; genre/irony.
  • The great fish: divine creation/life.


The word prejudice refers to prejudgment: making a decision before becoming aware of the relevant facts of a case or event.

1. ALL Asians are good at math.

2. Indians are amazing at computers.

3. All Chinese people are good at Kung-Fu. 

4. Irish people drink a lot.

5. Koreans are stubborn.

6. Black people have big _____……….

7. Latinos are good at ___……………..

Okay I’ll stop here.

But as one might’ve realized, all of the prejudices I’ve enlisted are related to races. Where do these prejudices come from? I honestly believe that these prejudices are partially correct, or even VERY correct. These come from over-generalization and anecdotal-biases that embark from individuals. Are they good? Maybe. Are they bad? Maybe. But it is important that one realizes that it is a prejudice, not a given fact.


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